The Center for Partner Acceptance
Love is often portrayed as effortless, spontaneous, and even fated. But The Center for Partner Acceptance takes a different stance: love is an act of will, a conscious decision to extend oneself toward your romantic partner / spouse. When asked to create lettering for their identity, we wanted to capture that paradox—how something at once tender and vulnerable can also be deliberate and resolute.
Here, typography becomes more than a vehicle for a word; it becomes the embodiment of an idea. The lettering for love, drawn from the curve of the heart, suggests that love is both a feeling we hold and a choice we shape.
