Rational Beauty


SuperDesign charts the Italian Radicals’ bold experimentation in modern design from its birth in the mid-1960s through its continued influence on design today. What started as a youthful rally against the establishment and a rejection of design norms became a movement that brought together some of the most dynamic and avant-garde thinkers and makers across the country.

The book includes iconic works, experimental furniture, archival drawings, and rarely seen photographs from that era, as well as series of essays by Maria Cristina Didero, Evan Snyderman, Catharine Rossi, and Deyan Sudjic.

Design fans will no doubt delight in reading more about legendary designers that include Piero Gilardi, Ugo La Pietra, Studio 65, Superstudio, Archizoom Associati, Pietro Derossi (Gruppo Strum), Gianni Pettena, Lapo Binazzi (UFO), and Gaetano Pesce.


Publisher: The Monacelli Press and R & Company
Editor: Alan Rapp, Lily Kane
Design Intern: Sara Pena
Editorial Assistant: Annalisa Rosso

Typeset in Forma, a revival font designed by David Jonathan Ross. Originally released in 1968, Forma was the Italian type foundry Nebiolo'sanswer to Helvetica. It was created by a team of eight designers, led by legendary Also Novarese, that Nebiolo assembled to design a more mature and humane neo-grotesque.