Rational Beauty

IBM 360

360 presents an exciting retrospective of the IBM Design program from its inception in 1956–2020. The volume is a dynamic cross-section of innovative design projects shaping IBM’s corporate image—across all disciplines. The story includes iconic projects like the IBM Selectric typewriter, 1964 New York Design Pavilion, System 360, UPC barcode, administration buildings, ThinkPad, enterprise design thinking, e-business, Smarter Planet agenda, Centennial Think exhibit, and much more. These design stories, arranged in eight chapters, create a nonlinear cross-pollination experience for the reader.


Publisher: IBM
Design and Editor: Design Program Office and the Brand Experience and Design team led by Todd Simmons
Designers: Carl De Torres, Sadek Bazaraa
Introduction excerpted from a speech by Thomas J. Watson Jr, IBM Chairman to The Wharton School, University of Pennsylvania, October 31, 1973

Typeface: IBM Plex®

Format: Hardback
Number of pages: 344
Publication date: 2020-05-27
Measurements: 304 x 456 mm
Paper: 150gsm Munken Polar Rough