Rational Beauty

Dwell Store 2014

For Dwell Media’s commerce site it was important to maintain a continuous voice for the brand. The photography styling and set design took inspiration from the the 45° angle notches in the “L”s of Dwell’s logo. This photographic approach connected to Dwell’s identity and helped establish the store’s curation and authorship.

Credits

Photography by Paul Barbera
Stylist: Rebecca Donnelly