Rational Beauty

Dwell Media Re-Brand

Rational Beauty was hired by Dwell Media to revitalize its 14-year-old brand across several platforms—including print, online, conferences, and the launch of their e-commerce store. The team undertook a complete redesign of the magazine—of which Jeanette was the founding Creative Director—and created a visual toolkit to ensure a consistent global brand identity. The flexible 45° degree graphic system was derived from the Dwell logo itself.