Rational Beauty

Dwell (Early Years)

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Dwell is a San Francisco–based shelter publication that focuses on modern residential architecture and design. Depicting the way people really live (rather than how perfectly their homes might be styled), the magazine favors friendliness and accessibility over austerity and has earned a reputation as "the friendly modernists."

As the founding creative director, Jeanette created and oversaw all aspects of the magazine’s visual expression—including logo development, typeface selection, layout grid, and photographic language—mapping back the editorial vision. Because the magazine recognizes that a home is granted form by its designers but gains meaning through its inhabitants, people are a key component of the photography. The design continuously evolved during the first five years and in April 2005, Dwell won the American Society of Magazine Editors General Excellence Award for magazines with a circulation of 100,00 to 250,000.