Rational Beauty

American Craft 2009

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Steering the conversation in the maker community, the design of American Craft continued to illustrate the relationship between craft’s past and present. To reflect the magazine’s thoughtful content and history, we chose Erhard Kaiser’s Fleischmann font, a reinterpretation of Johann Michael Fleischmann’s 18th-century typefaces. Its attention-grabbing details, such as the ligatures in the headlines, became a signature design aspect that defined the typography.