Rational Beauty

American Craft Redesign

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The award-winning redesign of American Craft brought a new face to one of the longest-running continuously published magazines in the country. With a new logo, typography, and photography, as well as expanded editorial content, the timely redesign launched right when a new generation of boundary-pushing artisans was emerging. Distinctive design elements, ranging from headlines created from 3D letterforms to fresh photography of established masters’  work, elevated the magazine’s voice in the craft community.