Rational Beauty

Wolfgang Weingart

Wolfgang Weingart (born 1941 in the Salem Valley, Germany, near the Swiss border) never gets old for me. His graphic design and typography is inspirational, timeless and distinct. He is considered by some as the “father” of New Wave or Swiss Punk Typography.

Many years ago I had the privilege to meet and study with him while attending the Yale Summer Program in Graphic Design in Brissago, Switzerland led by Armin Hofmann. That summer was a design experience that I continue to think about and appreciate to this day. (one day I'll share my work from that summer if I can find it)

According to Weingart, “I took ‘Swiss Typography’ as my starting point, but then I blew it apart, never forcing any style upon my students. I never intended to create a ‘style’. It just happened that the students picked up—and misinterpreted—a so-called ‘Weingart style’ and spread it around.”

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“I took ‘Swiss Typography’ as my starting point, but then I blew it apart, never forcing any style upon my students. I never intended to create a ‘style’.”
— Wolfgang Weingart

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